Influencer Marketing. Their audience trusts them and looks to them for advice. Advice on the newest products, brands, and services. This an excellent way to grow product sales fast.
Their loyal audiences then engage with the content. Sharing the information within their spheres of influence. That extends its reach at no additional cost.
Influencer marketing is taking away more dollars each year from traditional advertising.
2017 was the year of influencer marketing. Brands flocked to influencers in hoards to help sell their products and services to engaged audiences.
Don’t expect this trend to stop any time soon. Influencer marketing is going to continue to be a driving force for brands looking to grow their audience and improve sales through social media in 2018.