Your sales funnel (also known as a sales pipeline) is your key to more sales. It will improve your sales process so that you can close more deals.

The Sales process

(Cold) Prospect:

Your future customers are aware of your brand, but they do not know very much more about you at this stage. Your company communicates the benefits of your brand. Sales may be communicating with these prospects via cold calling or networking at events. Marketing may be reaching these customers via online marketing campaigns, and ad strategies

Qualification:

At this stage of our sales funnel services, you’ve pinpointed customers who have a real interest in your product and the ability to pay for it. You should now have their basic information saved in your CRM.

Demonstration:

When we get to this point of the sales funnel services the customers are exploring your solution (and one or two competitive solutions) in greater depth. This as a result of you providing the customer with an information packet, proposal, or demo.

Closed Won/Lost:

At this stage, the deal has been won and the transaction takes place. The relationship goal with the customer now changes to increase lifetime value. After you land the sale with pipeline marketing, you focus on how to retain the new customer that you have won and win further new customer referrals.